Reposition a company. “The way networks work.” A new corporate identity, a new advertising campaign, and a new voice helped quadruple this telecom’s market cap in just over a year. The visibility of the campaign led to their purchase by Alcatel.
Reposition a company. “The way networks work.” A new corporate identity, a new advertising campaign, and a new voice helped quadruple this telecom’s market cap in just over a year. The visibility of the campaign led to their purchase by Alcatel.